F+L Week 2018 | Jason Ho | Marine industry is still facing tough market conditions
A wave of new regulations, changing engine technology, new fuels, cost- efficiency pressures and digitalization is making complexity the new normal. At Shell Marine, we work with ship owners and equipment manufacturers to learn how we can help our customers to reduce their operating complexity and costs. Shell Marine’s new marine integrated lubrication and expert solutions (MILES) programme aims to help by combining purchasing options, services and an extensive lubricant range into a strategy that addresses these pressing operational concerns. Ordering lubricants can be a complex and time-consuming process and poor decision-making can create cost overruns. The MILES programme is powered by advanced technology that uses integrated vessel tracking, route prediction and intelligent consumption modelling to support and improve procurement operations. The information generated enables us to recommend lubricant quantities and the best uplift ports for the customer based on real-time consumption and sailing patterns. We are excited about this unique approach to lubricants management that can help to improve reliability, efficiency and profitability.